Custom Ecommerce Platform
WordPress was a hard client requirement, but the catalog and pricing rules went well beyond what off-the-shelf store plugins could handle. I built the commerce layer directly in PHP so the business rules drove the code, instead of forcing the business to fit a plugin.
- Modeled quantity price-breaks and customer-specific pricing as first-class rules rather than plugin add-ons.
- Kept a heavily customized catalog supportable, so later changes did not require unwinding earlier work.
- Delivered the deep customization the client needed without leaving the mandated WordPress stack.